April 3, 2025 | 11:30 am EST | 4:30 pm GMT 

The Importance of Digital Twins for Maximo and Asset Management

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Digital twins integrate with IBM Maximo Application Suite (MAS) to create a comprehensive view of your entire asset ecosystem and ensure seamless workflows and data flows throughout the enterprise asset lifecycle. Tight integration reduces human error and increases efficiency so you can take data-driven actions faster.  

Digital twins can help identify the root cause of issues by correlating data from different sources, such as raw material usage and equipment performance. This visual representation makes it easier for your team to comprehend complex data and decide what actions to take. For example, if a manufacturing production line is experiencing issues, digital twins can help determine whether the problem is due to raw material quality or equipment performance. 

Through integration with Enterprise Asset Management (EAM) systems like the latest version of IBM MAS, once you understand the root causes of problems, you can then initiate work orders to address them and measure the impact of your work on asset performance. 

In This Webinar, You Will:

  • Understand how digital twins speed decision-making by providing visual context and identifying correlations.
  • Discover how effective data management is crucial for supporting the entire lifecycle of enterprise assets, from design and engineering to maintenance and operations.
  • Learn why proper data preparation is a necessary first step to realizing the value of digital twins.

Key Questions Answered:

  • How can I achieve greater efficiency, reduce costs, and improve overall asset performance with digital twins?
  • How do digital twins enhance the functionality and value of my investment in Maximo Application Suite?
  • How does the latest version of MAS leverage data and provide an on-ramp to digital twins?

Who Should Attend?

  • Operations Leaders
  • Enterprise Asset Managers
  • Compliance Officers
  • IT Leaders
  • Data Management and Governance Teams
  • Reliability Engineers
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Your Speakers

Joe Lonjin-1

Joseph Lonjin

Senior Solutions Manager 

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Joe leverages 20+ years of experience in facilities and asset management, including five years as a Maximo administrator and business analyst, to help industrial organizations optimize systems, processes, and culture for impactful results. With a background in reliability and strategic asset management, he advises on process and data strategies for safe and efficient operations. Currently, Joe focuses on integrating Maximo with infrastructure digital twins to enable streamlined and reliable asset management across industries. 

Steve Marshall _

Steve Marshall

Senior Manager, Solutions 

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Steve has 30 years of experience supporting organisations through digital transformations. Focused on building information management, business analytics and machine learning, he has applied his knowledge across multiple sectors including energy and transport and worked for clients including HS2 and National Highways.